Business Model

We’re swimming with savvy business sense.

We believe in keeping it smart. Keeping it simple. And making sure our franchisees never get in over their heads. Our business model blends lessons, aquatic training, and exercise plus the sale of swim merchandise all in a welcoming environment that is easy to maintain. You’ll quickly become an integral part of your community and a favorite gathering place for kids, parents and swimmers of all ages.

We’ve thought of everything from how to keep your pools perfectly heated to how many swim caps you’ll probably sell in a month.

As a SwimLabs Swim School franchisee, you’ll use our distinctive business format, instruction techniques, training programs, specially designed pools, swim stroke analysis software, systems, methods, procedures, designs, layouts, advertising, promotional and marketing methods, and operational standards and specifications.

For your customers, SwimLabs is simple, trusted, proven, fun.

  1. Easy sign-up for classes: We use MindBody online, an easily managed scheduling and point of sales system.
  2. Simple Billing
: Invoicing is done monthly with an automatic payment system.
  3. Happy swimmers, every time. We emphasize exceptional communication from first conversations on the phone to follow-up recaps of lessons. Swimmers and/or their parents feel connected to our staff and our instructors are valued both for their expertise and their exceptional ability to create one-on-one relationships with each swimmer resulting in customized training.

For franchise owners, SwimLabs is structured, streamlined, smart.

You’ll be part of a healthy, fun, rewarding business that has satisfied customers, happy kids and a community that understands the value of your service. Not to mention, you can wear shorts and flip-flops to work while you run your own business.

Additional opportunities:

Franchisees are encouraged to become involved in swimming activities and swim teams in the vicinity of their SwimLabs as well as becoming active in other community events.

Multiple sources of income:

SwimLabs offers instruction varying in cost based on individual or group lessons, multiple session pricing, or membership pricing. Advanced swimmers may pay on a per lesson basis. Retail space in your location allows for revenue from the sale of swim-related products.