President and Director

Michael Mann

Michael Mann co-founded SL and has been our President since inception in April 2006. He also serves as President of our affiliate, SwimLabs HC, Inc., a position which he has held since April 2006.

Secretary/Treasurer and Director of Operations

Brooke Burdic

Brooke Burdic has served as our  Secretary/Treasurer since January 2010 and as our Director of Operations since January of 2009.

Director of Marketing and Social Media

Jennifer Mann

Jennifer Mann has served as our Director of Marketing and Social Media since April, 2012. She also served as the Director of Operations for the Orange County, California SwimLabs location from July 2013 – April 2014. She attended college at Colorado State University in Ft. Collins, Colorado, from August 2006 to May 2010 majoring in Health and Exercise Science concentrating on Health Promotion.

Director of Franchise Operations

Laurie Abplanalp

Laurie first joined our SwimLabs team right after the opening of the first SwimLabs location. She helped jumpstart many of our programs and operations in addition to teaching lessons. After taking a few years off to focus on her growing family, she’s back and excited to get back into the SwimLabs business! Laurie grew up swimming competitively in Colorado. She was an All-American in high school and went on to the University of Notre Dame where she lettered all four years and was selected captain her senior year. After her own swimming career ended, she went on to coach for one of the local club teams for several years and now coaches at her old high school.

Franchise Sales

Spencer Fronk

Spencer returned to SwimLabs in 2014 after completing his undergraduate studies at Denison University where he majored in Economics and English. In addition to franchise sales, he works directly with Michael Mann to find creative ways to attain sustainable growth of the SwimLabs brand. When he is not working with SwimLabs, Spencer attends classes at the University of Denver where he is working towards his Masters of Finance. Spencer grew up swimming, and in college he amassed 25 NCAA All-Americans, 3 Individual NCAA Titles, 2 Team Titles, and attended Canadian Olympics Trials in 2012.