Start Up Costs

Come on in, the water’s fine.

We know diving into your own business is a bit daunting. So we want you to know we’re here to answer any questions you may have. It is our goal to make you feel great about your decision to buy our swimming franchise and to have all the tools and resources you need to be a huge success. Part of that means knowing your total investment requirements up front, with no hidden costs.

Type of Expenditure


Initial Franchise Fee $50,000
Leasehold Improvements $150,000 – $250,000
Pool Suite—Pools, Pool Equipment, Supplies, Shipping and Installation. $140,000- $205,000
Work Place Suite—Office Equipment, Décor, Furniture and Supplies $14,000
Technology Suite—Computer Systems, Software, Monitors and Website $32,000-36,000
Utilities and Deposits $6,000 – $8,500
Legal $4,000-$5,500
Retail Suite $3,300
Initial Training Expenses $8,000 – $15,000
Advertising Suite—Grand Opening Campaign, Website, Interior Signage, Exterior Signage and Marketing Materials $25,000
Architect Design Fees $10,950 – $17,000
Business Licenses and Permits $2,500 – $5,000
Insurance $4,000 – $8,000
Additional Funds – 3 Months Operating Capital $50,000

$499,750 – $742,300