Start Up Costs

Come on in, the water’s fine.

We know diving into your own business is a bit daunting. So we want you to know we’re here to answer any questions you may have. It is our goal to make you feel great about your decision to buy our swimming franchise and to have all the tools and resources you need to be a huge success. Part of that means knowing your total investment requirements up front, with no hidden costs.

Type of Expenditure

Low

High

Franchise Fee – Flat Fee $50,000
Leasehold Improvements $275,000 $500,000
Pool Suite — Pools, Pool Equipment, ADA Lift, Supplies, Shipping and Installation. $100,000 $315,000
Marketing / Advertising $27,500 $64,500
Technology Suite — Computer Systems, Video Cameras, Software and Monitors $25,000 $40,000
Signage $9,500 $25,000
Workplace Suite – Office Equipment, Decor, Furniture and Supplies $10,000 $20,000
Retail Suite – Cost of Merchandise to Sell $2,000 $6,000
Architecture Fees $10,000 $20,000
Training $2,000 $8,000
Legal Fees $1,500 $7,500
Licenses and Permits $1,500 $15,000
Insurance $6,000 $8,000
Rent – 3 Months plus Deposit $25,000 $45,000
Operating Capital $50,000 $100,000
TOTAL ESTIMATED INITIAL INVESTMENT

$600,000

$1,244,000